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Nike Strikes Back at 'Sustainable' Clothing Deception Suit

Jul 26, 2023

Nike Inc. units disputed allegations that it deceptively markets its “sustainable” clothing line to attract environmentally conscious shoppers, urging a federal court to throw out a proposed class suit.

The customer who sued didn’t provide enough detail to satisfy the heightened pleading standard for her fraud-based claims, the company said in a filing Thursday.

Maria Guadalupe Ellis sued the subsidiaries earlier this year in the US District Court for the Eastern District of Missouri, raising various consumer protection claims.

Although Ellis generally alleged she saw misleading “hangtag labeling, marketing, and advertising,” statements, she didn’t specify which statements she actually saw ...

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